Morning Coffee Posts
How to Get Readers to Unsubscribe From Your Newsletter
If there’s one problem that everyone with a newsletter shares, it’s not knowing why readers unsubscribe. While it is normal to lose a few...
How to Vet Podcast Guests
Author's Note: This post was written for my own use as a podcast host, but a number of podcasters said it was something they were going to send to...
How to be a Better Podcast Guest (Updated)
Virtually every marketing expert agrees that if you want to get your message out there in 2018, podcasts are the way to go. We're told we need to...
Why You Should Use a Link Shortener / Redirection Plugin on Your Website
Earlier today I got a question over on The Digital Reader's Facebook page that I thought deserved to be answered in a blog post. I had posted a...
How to Resize/Fix the Image Files on Your Author Website
So I was reading a post over on the Bookworks blog where Carla King explains how to correctly size images before uploading to your site, but I have...
How to Maximize Newsletter Sign-Ups on Your Author Website
Did you ever wonder why a lot of author sites have a newsletter sign-up form at the top of the home page? Were you ever curious as to why some sites...
The Secret to an Effective Landing Page
A mailing list is a great way for you to connect with your readers, but first you have to get them to sign up. That’s where landing pages come in....
How to Create a Live Backup of Your Working Files Using Google Drive
My server getting hacked a couple months ago made me deeply appreciative of regularly scheduled backups (sometimes the best solution to a situation...
Why Authors Need Newsletters: A Series
In ten years of blogging I have always tried to follow two maxims. The first is a lesson I learned from Penelope Trunk, which is that one of the...
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